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You searched for: mediatype:audio AND collection:tobaccoarchives_audio AND subject:"Promotions"
Episodes of the Philip Morris Playhouse radio show. 2 parts.
Keywords: tobacco; cigarette; radio; event sponsorship; advertising; marketing; promotions
Downloads: 60
[audio]1969 Philip Morris meeting - REEL NUMBER 3 - 33/4 I.P.S.
During their 1969 meeting, Philip Morris executives discuss new sales structure and distribution program. Representatives from the Leo Burnett agency make presentations on advertising and marketing and discuss their Philip Morris accounts.
Keywords: tobacco; cigarette; business activity; advertising; marketing; advertising agency; advertising budget; advertising impact; advertising effectiveness; promotions; sales; distribution; tobacco industry employee
Downloads: 40
[audio]R. J. Reynolds Sampling.
Orientation program for R. J. Reynolds cigarette samplers.
Keywords: tobacco; cigarette; adults; smoker; marketing; promotions; promotional merchandise; public place; tobacco industry employee
Downloads: 95
[audio]Paine Webber Institutional Sales, Philip Morris, Ms. Elizabeth Villare
Representatives from Philip Morris make a presentation and answer questions about the company's financial health on a telephone conference of stock brokers and financial analysts
Keywords: tobacco; cigarette; profit; food; international trade; alcoholic beverage; youth; lawsuit; advertising; promotions
Downloads: 164
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